Lavora con noi!

• Contributing to the development and management of an effective online marketing plan across all Register.it brands (www.register.it).
• Managing and updating online marketing budgets, regularly reporting on performance against target and providing variance analysis and revised projections.
• Working with internal and external resources to create marketing materials to suite campaigns according to campaign scheduling and planning.
• Ensuring consistent quality of all online communication for alignment with corporate and branding standards.
• Ensure all marketing activities deliver a positive ROI in line with company’s revenue and market share targets.
• Developing new, innovative online customer acquisition channels including rich media, viral marketing and web 2.0 opportunities.
• Further developing and managing the affiliate programme and grow the affiliate base including management of third party networks.
• Ensuring consistent levels of qualified traffic to website and qualified sales leads to the sales team via online channels.
• Coordinating the gathering of market intelligence and monitoring competitors' online marketing strategies.
• Regularly tracking and reporting on the performance of online marketing campaigns and ROI performance.
• Ensuring all online marketing communications comply with legal and regulatory requirements.
• Keeping up to date with new digital marketing trends and innovations and identify new online opportunities for the company future marketing plans.
• Carrying out such tasks that are required to meet the needs of the marketing department.

Requirements and Key qualities:

• Effective presentation and communication skills.
• Mother tongue in written and spoken Italian with excellent copy-writing skills.
• Advanced English skills.
• 3 years of relevant experience.
• Experience in managing marketing budget and aim to maximise ROI.
• Experience in an Internet services or telecommunication environment preferable.
• Knowledge of affiliate marketing and PPC marketing practices.
• IT skills (internet focused).
• Good understanding of email marketing and copywriting techniques.
• Proven success in executing successful online marketing within a high profile brand.
• Project management skills and multi-tasking
• Proactive approach to work
• Ability to work in an international, multi-cultural and open environmentInnovative and focused on strategies, objectives and working methods.
• Dynamic with a keen eye for detail.
• Able to prioritize to deliver business goals.
• Able to cultivate strong working relationships with other staff members.
• Shares the core values of excellence, cooperation and commercial discipline.

The role also requires strong verbal and written communication skills, the ability to work independently and cooperatively within a diverse and international group.

Sede di lavoro: Florence

He\she will be in charge of:

• All title\meta data tagging of Dada products; URL specifications and domain suggestion of Dada products; URL redirect mappings
• Producing SEO recommendations and documentation for Dada products
• Weekly\monthly SEO reporting & statistics for Dada products; keyword\log analysis reports for Dada products
• Keeping web development, engineering and production up-to-date with developments in the SEO field
• Identifying and rectifying any potential spam infringements on Dada products
• Maintaining existing Dada product's search engine rankings

Requirements:

• Excellent knowledge of SEO principles and tools, with at least two years experience in the field
• Good knowledge of Excel
• Experience in managing and updating web pages
• Excellent English, spoken and written

Moreover s/he should be flexible, quick-thinking, energetic, efficient and able to work independently under pressure while maintaining attention to details.
Excellent interpersonal skills are a must, for interacting with colleagues and employees throughout Dada.pro all over Europe. B.A. or equivalent is also required, together with excellent technical skills.
S/he should know several different language and cultures to understand the means of social positioning in the search engine world. Main countries are IT, UK, ES and FR.
S/he should suggest the domain map registration and protection for main product sites.

Additional requirements should include:

• Knowledge of a second European language (a third language is preferable)
• Entrepreneurial and resourceful
• Leadership and team management skills
• Sharp analytical skills

Professional Background
The ideal candidate should have strong know-how in:

• Improving the search engine visibility of Internet sites
• Increasing the search engine traffic to Internet sites
• Improving the effectiveness of the SEO processes
• Increasing awareness of SEO techniques and processes
• Increasing product compliance with SEO guidelines
• Decreasing the amount of deprecated content accessible via search

Sede di lavoro: Florence

Requirements:

• Effective presentation and communication skills.
• Mother tongue in written and spoken Italian with excellent copy-writing skills.
• Advanced English skills.
• 3 years of relevant experience.
• Experience in managing marketing budget and aim to maximise ROI
• Experience in an Internet services or telecommunication environment preferable
• Knowledge of affiliate marketing and PPC marketing practices
• IT skills (internet focused).
• Good understanding of email marketing and copywriting techniques
• Proven success in executing successful online marketing within a high profile brand.
• Project management skills and multi-tasking

Key qualities:

• Proactive approach to work
• Ability to work in an international, multi-cultural and open environment
• Innovative and focused on strategies, objectives and working methods
• Dynamic with a keen eye for detail.
• Able to prioritize to deliver business goals
• Able to cultivate strong working relationships with other staff members
• Shares the core values of excellence, cooperation and commercial discipline.

The role also requires strong verbal and written communication skills, the ability to work independently and cooperatively within a diverse and international group.

Professional background:
The ideal candidate will have a minimum of 2-3 years online marketing experience, ideally in a B2B ISP environment.

Sede di lavoro: Florence